For Recordkeepers & Service Providers
Market Share, Wins and Losses, and Who Might Move Next
RetireFax names the recordkeeper on every large plan's filing, merges the dozens of ways each firm is spelled, and follows sold books to their buyer. What's left is a clean count of who serves whom, and every real switch.

A recordkeeper's book: plans, assets, participants, and plans won and lost each year since 2016.
What You Can Do
- Market Share
- Plans, participants and assets by recordkeeper and year, in any segment: plan size, state, industry, plan type.
- Won and Lost
- Every plan that switched recordkeepers, with its assets, where it came from and where it went. A firm being bought or renamed isn't counted as a switch.
- Switch Likelihood
- Each plan's chance of changing recordkeeper next year, from a model tested on years it never saw, with the reasons behind it and how long the plan has stayed.
- Provider Pay
- Direct and indirect pay reported on Schedule C for recordkeepers, advisors and other providers, plan by plan.
7,552 plans with $50 million to $250 million ($809B in all) have kept the same recordkeeper for seven years or more.
Questions You Can Answer
Each answer traces back to a plan's own Form 5500 and its attachments, so you can show your work.
- How many plans did we win and lose last year, and to whom?
- Which $50–250 million plans have been with the same recordkeeper for seven years or more?
- Which plans did we lose last year, and which advisor was on each one?
Also for Asset Managers and Advisors.
See RetireFax on Your Own Market
A 30-minute walkthrough on the plans, providers and funds you sell to.